Our services
Qi Consulting offers a unique blend of management and technical expertise and proven understanding of public service issubusiness and technical specialisms.
The main areas where Qi's consultants are deployed are in:
- Strategy and Business Planning
- Programme and Project Management
- Gateway™ Reviews
- Business Change and Organisational Development
- Sourcing and Contract Management
- Interim Management
- Marketing and Communications
- Security Consultancy
- ICT Consultancy
Service: Marketing and communications consultancy
Qi Consulting and our specialist partners provide marketing communications services to the public sector, including Central Civil Government, Agencies, the Health sector, Local Authorities, the Not for Profit Sector and NDPBs. We have extensive and deep practical marketing communications skills and expertise, providing advice and support for organisation-wide strategies, and for strategies within particular functional areas, e.g. IT, HR, Procurement, Finance, Estates & Property, and Communications.
The services we provide include:
- Marketing and communications strategies and plans across a full range of channels and platforms (including new media)
- Product and service reviews and market assessments to support product service and design
- New product development, service transformation and rationalisation based on strategic end user research/insight
- Naming, branding and positioning
- Customer profiling
- Methodologies including advising on research options
- Market research/data analysis
- Market characteristics and trends
- Customer access strategy and channel management / marketing
- Communication strategy/planning for major changes to organisations, products and services
- Customer insight
- Customer experience measurement
- Market and customer segmentation
- Skills and knowledge transfer
Key strengths of Qi Consulting and our specialist partners include:
Qi – marketing and communications strategies and plans across the full range of channels and platforms, planning for major changes to organisations, customer insight and skills and knowledge transfer.
Kable provides intelligence for the public services community. They assist:
- public servants, to make informed decisions about transformation and technology;
- suppliers, to understand the public sector technology.
6One Marketing Communications have an especially strong offer in delivering complex stakeholder communication programmes. They have a deep understanding of the needs and requirements of public and charity organisations.
Format Words has considerable experience of developing and delivering effective communications to facilitate business change and support cultural change and new ways of working. The company has been directly involved in the development and delivery of detailed guidance for practitioners, promotional literature and new media for explaining new government initiatives.
Full On Marketing - core competencies are the design, creation and implementation of marketing strategies, from planning through to implementation. They have experienced in house resources to deliver these services, and provide implementation backup, including inbound and outbound telemarketing activities.
Turton Middleton is a full-service marketing and design agency. Public sector clients are drawn from local government and NHS Trusts. The company’s aim is to deliver clear strategic thinking allied to the highest standards of creativity and client service.
Clarity In Marketing are a team of marketing professionals who love working with their clients to create robust solutions to their marketing challenges and to the dramatic changes taking place around us all.
Best practice
Our consultants and partners follow industry best practice, including:
- Chartered Institute of Marketing (CIM) qualifications
- Design Business Association (DBA) membership
Partners
Kable
6One Marketing Communications
Full On Marketing
Format Words
Turton Middleton
Clarity In Marketing
